What is seo ?
The world of digital marketing and internet depends on the word "seo" of this three word. Very large companies that sell their Products and services online. They spends their millions on just seo. After all, what is this seo?
If you too have heard its name repeatedly or seen it written somewhere or you are new in internet and digital marketing, then you get to hear this word again and again.
Today we are going to tell you about it in very simple words. If you read this post carefully, then you will easily know about seo.
SEO means search engine optimization. Which is directly related to the search engine. seo There are rules to bring your website to the top in a type of search engine so that traffic can increase on our website. If you follow these rules, then your website appears on the first page in the search engine.
It is important to bring the website to the first page because most people prefer to visit the website that comes on the first page and for this we have to follow Seo.
Any company or person makes his website so that he can sell his service and product, but if only traffic does not visit his website, then how will he sell his product. So we have to do search engine optimization to get our website to the first page. Which has increased traffic on our website.
Our online earning increases due to increase in traffic on websites. Also, the value of the website increases in the search engine, which increases the ranking of the website.
For example - Search engine optimization is exactly like traffic rules. For example, to run the traffic smoothly, we need a roadmap so that people do not face any problem and they can quickly reach their target by choosing their right path.
Similarly, Seo is also a search engine Traffic Rules. So that when searching anything, it gets the right information quickly. For this, there is a roadmap of search engine called Seo (Search engine optimization).
Both Seo and traffic rules work for people. So that our journey is good. Like if you search for "what is seo" but the result that comes is about something else, then you have to search again and again which means that your journey and user experience is poor.
Therefore, the google search engine uses Seo factor to increase its user experience so that they can give information fastly and correctly to their user.
Every search engine has its own seo factor. In today's time, Google is the largest search engine which is the most used in the whole world. google works on about 200 Seo factor.
If you want to understand Seo in one line, then you should know that google likes the content that the user likes to read. Whose content automatically goes to the first page. And if you do not like, then it slowly goes down. This is the most important factor of google seo.
What is a search engine?
First of all it is very important for you to know what is the search engine. A search engine is such an alogrithum that works to give the correct information of the information we have searched on the internet, for which it fastly crawl, index and rank the information in its data base which is called SNRP (Search engine Result Page). So to bring any page to the top in search result.
SERP - When you search in any search engine like what is Seo Hindi then the list that comes after it is called Search Engine Result page i.e. SERP.
In today's time the google search engine is the most popular because if we have to search for anything, then we use google search engine. 70% people in the world use google.
Do you know that when you search anything on google, google uses 200 factor to give you the best result, which is according to these criteria of article google, same show you on the first page of google. Which you can get the right information.
Who Search engine works ?
Like if you search for "what is seo" then the search engine brings the crawling and indexed ranking list to you. The bots and spider of the search engine crawl and index for 24 hours continuously and make their ranking list. And as soon as you do some search, then you see it on the search engine result page (SERP).By the way, all search engines have different Technics to work. But every search engine works in three steps.
- Crawling
- Indexing
- Ranking
Types of Search Engine Optimization
- ONE PAGE SEO
- OFF PAGE SEO
Search engine optimization has two important factors. First of all we talk about on page Seo as it is the most important factor to increase organic traffic on the website.
To setup your website according to search engine optimize, the work that is done on it is called on page SEO.
By doing this, your organic traffic increases. Directing your website by searching keyword on google is called organic traffic.
On page SEO has many factors, with the help of which you can optimize your website for on page, we are going to tell you some common factors.
- SEO Friendly URL
- website speed
- Google Sitemap
- Website Structure
- Check Broken Links
- Website Favicon
- Mobile-friendly Website
- Title Tag
- Meta Description
- Use Heading Tag
- Image Alt Tag
- Internal Links
- Keyword Density
- Post-Good Length
- Highlight Important Keyword
- URL Structure
- SECURITY OF WEBSITE HTTPS
Off Page Seo
To rank your website and post in the search engine, promoting its link on the internet is called off Page SEO.
When your post is promoted and shared on the internet, it gets some signal to the search engine. Which search engine increases the ranking of that post.
There are many ways to do Off Page SEO. With the help of which you can increase the traffice of your website by increasing the ranking of your post. We are telling you how to do something off page.
SOCIAL NETWORKING SITES
- INSTGRAM
- GOOGLE PLUS
- PACEBOOK GROUPS
- FACEBOOK PAGES
- TUMBLR
- SEARCH ENGINE SUBMISSION
- VIDEO SHARING SITES
- PHOTO SHARING SITES
- QUESTION AND ANSWER SHARING SITES
- BLOG DIRECTORY SUBMISSION
- BLOG COMMENTING
- FORUM POSTING
- GUEST POSTING
Types od SEO techniques
- WHITE HAT SEO
- BLACK HAT SEO
People who have been blogging for a long time are well aware of black hat and white hat SEO. But the new blogger who has started blogging career is not aware of both the importent techniques of seo, black hat seo and white hat seo. So if you want to make a career in blogging, then you should know about it.
Because when we do search engine optimization i.e. SEO. So let the new bloggers inadvertently make such a mistake. Which turns white hat seo into black hat seo. For example, using a keyword more than the limit of search engine guidelines is called Keyword Stuffing.
Black hat SEO has a very bad effect on our website. Which your website cannot be ranked in the search engine. And your website can also be blocked by search engine. So you should know about seo technique.
Type of SEO Techniques
1. White hat seo
2. Black hat seo
Let us tell you that there are two types of seo technique. One that follows the guidelines of every search engine and the other which is contrary to the search engine guidelines, which has been named white hat seo and black hat seo.
Many new bloggers get worried when the names of these two seo techniques grow, but you do not have to worry. Because we are going to explain you in very simple words.
There are many posts of white hat seo vs black hat seo on the Internet. But no one has told white hat seo and black hat seo separately. So in this post we will tell you about white hat seo so that new blogger can understand about seo technique very well.
What is white hat Seo ?
There are two ways of doing everything. A bad and a good or a shortcut and a straight path seo techniques works in the internet world also.
Now it depends on us which way we have to go. If we go on a shortcut or a bad path. So we can never reach our destination whereas if we reach our destination directly or on a good path. Even if it takes a little longer.
White hat seo is also one such path by following which you can become a successful and famous blogger. For this, you have to SEO your website and post according to the rules of Google or all other search engines.
If we tell you in a line, then every search engine has some guidelines and rules. We have to do the search engine optimization of our website only by following them. Which we call white hat seo. This is very important for our website.
How to use white hat SEO Technique
Quality content
You must have heard from your every blogger saying that content is King. Because if your written article is quality content and not quantity, then it will automatically rank in the search engine. This is the biggest example of white hat SEO.
Website speed
The website which opens quickly. He benefits more from the search engine than the rest of the website.
Easy and Good Navigate
The more well designed and easy the structure of your website and post is, the more users will like it and the users like it. He likes google and all other search engines.
Title and Meta Description
The title and Meta Description of the post should be kept according to the same post. Do not repeat keywords in Title and Meta Description. And in your Meta Description, use only the keyword related to the post.
Using Keywords
Every search engine works on the keyword itself. But for this you should use the keyword at the right place in the post like
- Post Title
- Post URL
- First paragraph of the post
- Text of the post
- Heading Elements like as H1, H2, H3 etc.
- Meta Description
- Image alt tag
- Last paragraph of the post
Keyword density
It is very important to take care of keyword density while writing your post. Otherwise your white hat SEO post will turn into black hat. So use only 2-5% of keywords in your post. And use the related keyword only from that post.
Quality back linking and link building
Getting link building and back link for your website from the same website as yours increases the rich of your website in the search engine. It is used as both black hat and white hat seo. If you make a link to your website in a natural way, then it is white hat SEO. Otherwise black hat SEO.
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